Have you ever tried to run a Facebook advertisement? There is a specific column for brand awareness. This is just one example of the importance of having brand awareness. However, starting from the root of the concept, let us define what exactly brand awareness is.

Google “Best Shoes,”  you will see Flipkart and Amazon ranking up. How searching for a generic keyword made you land up to the Amazon website? That is the power of brand awareness which is derived from both paid and unpaid means. Brands often work on their websites, newsletters, brand awareness campaigns, advertisements and blogs to let the final consumer know about them. The aim is to stand out of the plater of options that consumers have to choose from.

How is it done?

Paid Advertisements: There are a number of paid means over the internet to run a brand awareness campaign/program. Google is having 70% of the search volume traffic which proves it to be an excellent means to reach your target audience. Another amazing for curating a brand awareness campaign is by leveraging instagram and Facebook ads. You do not have to spend a bomb and still get satisfactory results out of the same.

There are other mediums such as Quora advertisements, guest blogs and YouTube ads which are also available so you can surely build a strategy to leverage each of the platforms to drive the maximum ROI.

Unpaid Advertisements: Yes, they do exist and are quite effective if done right. When we talk about unpaid promotions what is better than starting with instagram.

Instagram does not restrict your reach; it makes your content appear on the feeds of those who regularly like your content. Instagram organic reach tip? Curate clutter breaking content and mix it with the right hashtags. Another medium where you can do some amazing unpaid marketing is Quora. Yes! You read that right. It is unpaid and ranks well when it comes SEO. You can create multiple questions and answers to rank on the right keywords. All you need is a workable content strategy.

Some other platforms that you might find relevant, 1. Reddit, 2. Medium, 3. Pinterest

Why Brand Awareness in the 21st Century?

  • There is a humongous amount of content available on the internet. Hence, you have to draft a brand awareness strategy to beat your existing competitors in the market.
  • More brand awareness drives more sales.
  • It is equal to the word of mouth.
  • It is highly imperative to build a brand online so that there is a consistent edition in the number of new clientage.
  • Brand awareness makes your brand stand out and is the need of the hour.

Having any further doubts? Connect with ABD, to have a curated content marketing strategy for reaching the right target audience with your brand awareness endeavors.