The importance of blogging has grown over time. From a Wordpress landing page to an e-commerce setup, every website has a blog section. Now, there are multiple reasons as to why companies update their blogs every now and then.
- SEO: Blogs are a great way to rank on various keywords that may highlight a company as market leaders.
- User Knowledge: A lot of times, companies package their products well. However, their blogs supplement the users with the know-how of using the products in the right way. Suppose a company is promoting a “fraud detection device” but to highlight its uses and use cases, a company may rely on its blogs.
- Indirect Sales Pitch: Sometimes, a company does not needs to send pitch decks. All it needs is a great blog. You may think of a blog as an informational piece of content but for some, it is their sales pitch. Do not believe this? Look at medium.com. You may find several CEO’s blogging with just one purpose, to highlight their brand.
- Concept Introduction: There are so new concepts flowing in. Therefore, it is essential for a company to establish new ideas, technologies, and products via their blogs. This not just gives users a brief about the product but also the problems that they never knew that existed.
- Blogging gets inbound links: Companies who maintain their blogs receive 97% more links (backlinks) to their website than those who don’t maintain one. That’s rather an eye-opening statistic. One that no company should ignore.
Whatever your business is, it is very important to maintain a blog. The perks of keeping a blog do not end at having sales and prospecting but also building a community around your idea or product. So, what are you waiting for? Connect with ABD, to create and maintain your first ever blog!