Brand Building Strategy by ABD Firm: Full Service Branding Agency in Dubai

How are you doing as a brand? Are you visible? Is you preferred audience engaging with your brand? If you were to seek something else from your brand communication efforts, what would that be? Yes, creating a brand demands a careful analysis, thoughts and then ensuring that the brand is able to make impact at the right time and among the targeted audiences, while you stay engaged to build up on you brand’s goodwill and grow your business through it all. There are various stages and elements if branding that you need to consider and implement. Are you seeking a brand agency in Dubai? Let us help you with your branding in Dubai, Abu Dhabi, and Sharjah or for that matter the world is your platform. Let us help you with your branding step by step, along your way to your brand vision.

This is perhaps the most crucial of all elements within Branding. When you seek a branding agency in Dubai, ensure your brand agency is able to live and relive these moments with you and hold your hand to move in the right direction step after step with you. It is really important to be able to create the story of the brand spread the message around the same. Let us look at some key steps when doing so.

What is your branding seeking to establish and what USPs would help do that for you? How would you be perceived as a brand? When we figure the answers to these questions with you, we are laying the roadmap for the long journey ahead, but moving in the right direction with a purpose. From analyzing competition and conducting surveys for feasibility reports or simple mock trials to understand and gauge the response of your audience before we go full throttle is imperative for a brand.

How you stand out from among a plethora of brands out there is key to your growth. Even a new idea competes against a traditional mindset. Each time someone looks at your advertising and marketing, they form a picture of your brand and when it time to make a purchase then that perception carries the transaction into reality.

Positioning your products and the brand as an entity is important in the eyes of the consumer. This helps you garner faith in newer products being launched and target your customers based on their preferences towards your brand and services and acceptance of newer offerings being sold to them.

So what does your logo say about you as a brand. Does your name resonate with the services being offered or have you chosen to go with something unusual? A brand needs to carve its identity from scratch and there are a few crucial steps when doing so.

Does your name ooze relevance or uniqueness or it is memorable? A name will always hold utmost importance. Even when you start small, you would need to think years ahead if the name would still be relevant once you catch on popularity locally or globally. Choosing a name can be challenging, but is an important non-negotiable step in the brand’s identity. When you reach out to us as your brand firm in Dubai, we help you through this crucial process step by step. Researching your industry and offerings, studying your competition, looking for the right domains for online identification are all steps we complete when we work alongside you to name your brand. Over the last few years we have helped varieties of business entities including Real Estate, Travels, Transportation, Educational, Financial, healthcare, Service agencies and more. Will you seek our advise as well, and aim for the success these brands have achieved over time?

The logo is the next step, alongside the brand tagline that helps capture imagination and gain visibility and brand awareness among your audience. A simple yet powerful logo could do so much to enhance the feel and personality of your brand. The story, brand values, mission, objectives and the brand’s unique personality are brought together via the logo and tagline. Once this is place, we then work to help you with the design of stationery, merchandising, product packaging, brochures, office environment and marketing collaterals that sync with the logo.

It is imperative that guidelines are set in place for usage of the brand, its logo, tagline and more. Consulting you with the trademarks or setting manuals for the guidelines. Your advertising, the call or contact centre, brand literature…literally everything must perform its job, and be able to keep reminding the customer of your brand and who you are. Your staff and vendors all need to be aware of how to present your brand within the guidelines and ensure that this messaging does not vary over time nad is constant. Storing and using the tools and the logo and other brand material is key to its use and consistency over time.

Now that your brand is crafted and your identity is established along with the set guidelines, it is time for the brand communication to start flowing to your customers. The fresh perspective backed by brand ethics and its identity are communicated via a range of means to the customers, including ideas and then their implementation.

We work with your team closely to create fresh campaign slogans, draft and ideate upon the tools and platforms to help in marketing and advertising or in your annual reports, brochures, ATL or BTL campaigns and more. Brand communication is key to adding on to your brand’s growth pattern through time.

Branding creative be it graphics, GIFs, videos, multimedia or offline advertising are only some of the tools and deliverables we work with you on. Come, discuss your next big challenge and let us help you find your feet on the way to finding solutions for brand communication, as we have done for over 500+ brands in the last 14 years of global existence.

Brand engagement is essentially best translated on different levels within the stake holders. Your customers, vendors, outsourced staff, contractors, sub contractors or franchises all need to be in the know of the values, mission and vision of the brand. More importantly they need to live it with each action they take.

Every customer engagement, be it in person or a simple phone call has a brand impact and essentially needs to be in line with your identity and ethics. Everyone needs to understand how they need to act and each transaction needs to display that. Activities including the process of getting a new member on board or a team building activity among a team or cross teams are as important as the work itself. This ensures your staff are always upbeat and passionate about the brand’s values and personality and this translates in better brand personification to your customers and those you are prospecting to be one.

Each positive experience builds up and add value to your growth and the road to your short and long term goals as a firm and more importantly as a brand. As your brand management firm in Dubai, we work closely with you to keep you on track with intuitive and inclusive brand communication and engagement.